129742938788281250_69Domestic brand consumption broken down enough, many domestic unclear brand positioning, leading sports goods market homogenization serious, coupled with the deterioration of the external economic environment and the lack of demand market dynamics, leading sports goods less competitive
rs items for sale, poor performance, restructuring is around the corner. "As of 2008 Olympic Games on local sporting goods brand boostSubside
runescape items for sale, March 3 years domestic sports goods companies had to cross on the way forward along the road railing.
Layoffs, inventory backlog, issues such as single-store profits. Sporting goods industry is such a situation, and after the "great leap forward" trends relevant for development. Related data show that in 2007, usher sports brand investmentFinancing of the peak, as the success of the 2008 Beijing Olympic Games, investment and financing of sports passion rising, and VC/PE on this enthusiasm in the field peaked in 2010 and 2011. However in the enterprises wishing to take capital markets while practicing the business ideal
cheap runescape items, the market has quietly changed. Investment consultants of light industry researcher bearXiao-kun said in 2008, in the years that followed, sports goods consumption boom as the end of the Olympic Games has gradually weakened, many sporting goods business a performance loss. But during this period of expansion is not slow. Data show that in 2007, centralized listing domestic sports goods enterprises of new storesPeriod of nearly 20,000. Huge expansion at the same time, serious homogeneity of products become another of the sporting goods industry exposed a fatal weakness.
Xiong Xiaokun said domestic brand consumption broken down enough, many domestic unclear brand positioning, leading sports goods less competitive, and poor performance. Sporting goods market observers magang think, judging from the current situation of sportsProducts industry is experiencing the most painful period, after dropping from high income, high growth, market competition will intensify, in the process, the brand will be affected by the impact of competition, gradually left behind. Brand will be by the coexistence of national markets and industry turned to a few brands coexist national market, part of the brand as a regional brand or brand segments, comprehensive national down to the 2-3 of sports goods enterprises.
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